The Design of Business. The Business of Design. Providing solutions to complex problems.
During the week of 21 October, Herts Propeller and the School of Creative Arts ran Design Sprint 2019 for 250 students in 34 teams with eight industry partners. Our industry partners were: Airbus Corporate Jets, Allsaints, Lobby Espresso, Modeclix, NRBY, You Town and Creative Ideas By…
Our partners set the briefs, identifying design issues that they were facing. Our students rose to the challenge producing innovative and interesting solutions to the briefs. The winning teams were; Team Royal with challenge Lobby Espresso, Sydney, Australia who built an App addressing service design issues providing better customer service; and Team 17 with challenge Modeclix, a new opportunity for 3D printed textiles, addressing anxiety issues through play and colour.
Jake Knapp the author ofSPRINT, wrote this book when he was working forGoogle Ventures. He heard about what we were doing – this has only even been done in small groups – and was amazed at the ambition of the project. He was so impressed he made a short film for our students. He said: –
“I hope your experience this week has been good and I hope it has shown some promise of some of the things I have described…I am super excited about what you guys are up to and wish you the very best…I can’t wait to hear how it all went”.
