Visual identity for Lobby Espresso Group, a large chain of coffee shops in Australia. Based on an architectural plan of a lobby, the ‘L’ of Lobby was repeated and rotated to recreate a revolving door and form the logo.

Visual identity for Lobby Espresso Group, a large chain of coffee shops in Australia. Based on an architectural plan of a lobby, the ‘L’ of Lobby was repeated and rotated to recreate a revolving door and form the logo.